Causes of car accidents?
These are the most reasons for car accidents. Altogether,15.4 % claimed sleepiness who had alcohol abuse and a history of almost falling asleep while driving.(Journal of Internal Medicine,1997)
In other words, alcohol, sleepiness and heart attacks are mostly the main cause of car accidents.
● To know the requirements
● To have a Visual design idea of the users
● To have a quality assurance
Personas were created with the help of
● Interviews that were made with a salesman in Tesla London
● Surveys were done from November till January 10
Those were the quantitative research. As for qualitative research, Ethnography was used. After creating the personas, a test was made for drivers. Each driver had a person in his car. Cameras and microphone were recorded during the driver’s trip Each driver has the same scenario. They have to drive in a place where there are 4 cars that will pass against them during their trip, and has to take the persona to a specific destination. While driving, a distraction was made from one of the personas. There will be the observation of their facial reactions and of their actions. After their experience, there was an interview with each driver which was then put in a map to understand it more. Below are the few of the personas that I worked on with experienced journey maps that were deducted from the ethnography research and empathy maps that were deducted from the interview.